Case Study: "Communities of Health" HD Video Production

Screenshots
[Click to View]

Client: KDA Creative, Phoenix, Arizona & CIGNA

Objective:

KDA Creative of Phoenix, AZ assigned Echo Earth Media of Austin, TX to capture an interview with Gary Earl (Founder of Communities of Health) in Phoenix, AZ. The goal of the piece was to make the audience aware of how pivotal communities of health can be to addressing some of the ongoing health issues facing many Americans.

Program Information:

The Communities of Health Interview with Gary Earl was combined with an additional interview with Jessica Colling from Vielife in London, England. Both interviews spoke to the audience about important it is provide people with healthy communities not only where they reside, but also where they work.

The piece was presented at the 2010 CIGNA Annual Health Forum & Workshop held in Atlanta, GA.

Resolution:

Echo Earth Media of Austin, Texas flew to Phoenix, AZ to capture the interview with Gary Earl. We edited both the Earl interview and some additional footage from an interview with Jessica Colling from Vielife in London, England. Both interviews combined offered their unique global perspective and expanded on the notion of communities of health." to "Both interviewees offered their unique global perspective on communities of health.

Delivery

• B-roll research and acquisition
• HD video production
• HD editing and sound editing
• Music research and acquisition
• Custom animation and titles
• Custom graphic design